Let me explain. Perfume ads don't make sense. See, it's kind of hard to use a picture to sell a scent. You kind of have to sell an image. So to me, perfume ads say f**k all about the perfume, beyond 'beautiful women wear it. It makes you sexy and male models turn into drooling puppies.' Perfume ads are suggestive, they're beautiful, and it leaves you with no idea what the product might be like (unless it comes with a sample. That is brilliant). Just look at these (randomly chosen) examples. What can you say about these perfumes?
Kind of heavy?
Light and girlie, may contain pink roses?
Light and fresh?
That's just guessing, based on the ads. I have but a faint idea of what 'light and girlie' might small like, for example, or whether I'd like it at all. I'd say it would appeal to someone who likes a lot of pink, girlie girl, so probably quite sweet and not too strong. Alternatively, anyone who'd like to be Natalie Portman. These three adverts are gorgeous, but they essentially say the same thing.
That is why I found this ad absolutely amazing. Yes it's beautiful, but more importantly, imagine what this perfume might smell like? I'm thinking maybe, possibly, a hint of daisy?
I absolutely love this ad. I want to try this perfume because of it.
Oh by the way, I don't own any of these images. They have been shamelessly googled.
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